PROFESSIONAL RESUME

 
Professional ​
info​​

Skill Summary: Social Media Management (Facebook, Instagram, Youtube, Twitter, Pintrest), Facebook Ad Manager, Paid Marketing, Campaign Planning, Influencer Marketing, Budget Management, Project Management, Digital Media Sales, Branded Content, Digital Media Strategy, Media & Sponsorship Presentations, Newsletter/Email Marketing, Analytics, Content Creation, Programmatic Buying, SEO/SEM

Work​
experience​

Black Girl Digital, INC                                                                   July16 -Present

CEO/Founder

Create and manage the execution of company vision

Ongoing leadership of the company

Hiring and manage team and oversee all projects from inception to completion

Sales & Business Development – Independently closed over $200k in sales

Budget Management, Campaign Recap & Optimization Strategy

Analytics – work with 3rd party partners to analyze and optimize data and operational performance

 

Brand Partnerships Include: 

Viacom – VH1, MTV, BET - Multicultural Influencer Marketing

Tailored Beauty Products - haircare/skincare - Social Media Management, Social Asset Design, Creative Consultant/Ad Production, Paid Marketing, SEO

The Doux Hair Care Products - hair care - Marketing Strategy & Execution: Brand Collateral, Influencer Marketing, Social Media Management, Content Strategy, Budget Management, SEO, Media Planning & Buying: Print, Display, Paid Media, Streaming Radio, Event Activation, In-store Activation, Beauty & Hair Expo Management 

Sephora - Multicultural Influencer Marketing 

Curls - hair care - Influencer Marketing, Event Sponsorship

Mielle Organics - hair care - Influencer Marketing, Event Sponsorship

Signature Scents by Hand - fragrance brand - Mini Marketing Strategy 

AssistMe Beauty - on-demand beauty service - Social Asset Design, Creative Consultant/Ad Production

 

Kaneka Americas Holding, INC                                              Nov18 -Present

Global Marketing

Lead and execute key national and international marketing programs
Development of brand positioning, website, content creation, brand strategy, and creative briefs
Oversee advertising agencies on 360 digital campaigns and web development team
Manage global vendor relationships and all brand communication
Drive brand awareness and equity with an emphasis on social/digital efforts to build earned media
Partner with global R&D Team on new product development
Manage annual budgets and evaluate market initiatives to ensure there is an ROI

 

Condé Nast                                                                                         Sept16-Nov17

Activation Manager (Corporate)

Lead 360-custom activations inclusive of display media, social media, events, video production, and influencer marketing

Created social media strategies that were focused on Facebook, Instagram, and Twitter

Created brand guidelines, social calendars, social copy as well as worked with social publishing tools

Worked with research to track performance and benchmarks for social campaigns and digital executions

Managed complex budgets and delivered insightful analytics via excel

Reviewed creative briefs and managed communication between cross-functional marketing departments within the Conde Nast brands including Finance, Ad Sales, Social, Brand Creative, Video, Paid and when needed, social agency

 

Complex Media                                                                               Sept15-Sep16

Account Director, Sales

Responsible for planning, buying and delivering over $3.8MM in digital media

Organized brand strategy sessions with strategy team, stakeholder internal/external status meetings Created custom client/brand presentations and recap decks and marketing research and insights

Charged with building and maintaining relationships with fortune 500 clients and their agencies

Top clients include: Google, Youtube, Samsung, PayPal, Verizon, and Sonos

 

Complex Media                                                                              Nov13-Sept15

Associate Director, Marketing

Responsible for program budgets and delivering $80MM+ in campaign revenue in 2014

Oversaw implementation and execution of over 400+ campaigns with multiple elements from custom media, events, video/photo shoots, branded content, etc.

Managed RFP and built out campaign briefs and provided optimization strategies

Managed general Program Management team of 10 in NY/LA/CHI

Supervised content team on GreenLabel.com, Pepsi.com, Champs.com, Dick’s Sporting Goods, and Slurpee.com in NY/LA

Implemented a re-org within the Marketing Department and Branded Content

Developed and implemented process and protocol across Sales, Marketing, Ad Ops, Branded Content, Web Dev, Video, Design, Promotions, and Strategy Teams

 

Complex Media                                                                            Oct10-Nov13

Senior Digital Account Manager (Ad Ops)

Responsible for over $8MM in successful campaign delivery and billing in one year

Managed RFP and built out campaign briefs and provided optimization strategies

Executed custom 360 cross-platform advertising campaigns

Supported 6 Account Executives and cultivated professional relationships with over 300 brands/clients/vendors

 

Spike DDB                                                                                         Oct09-Oct10

Assistant Digital Media Planner/Buyer

Coordinated with DDB World Wide to enhance Spike DDB’s digital media offering

 

Havas Media                                                                                 Jan08-Oct09

Assistant Digital Media Planner/Buyer

Technology

MS Office – Expert in Excel (Pivots, VLookUps, etc.), Word, Keynote/PowerPoint,

Photoshop, Mailchimp, AdSense, HTML, iMovie, Wordpress, Squarespace, Shopify. 3rd Party Ad Serving platforms/RM providers. CRM Systems and comScore.

Languages

Japanese

Education
The FASHION INSTITUTE of TECHNOLOGY

​B.S. - Marketing & Advertising Communication

2007 Graduate

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© 2020 by LaToya Shambo

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T: (929) 274-1107

Contact

latoya.shambo (at) blackgirldigital (dot) com

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